
CAROLINE FISH
PRINT AND DIGITAL

In a tricky assignment, we were asked to boost razor sales among men by telling them that women want them to shave more often. This was part of a national PR effort called K.I.S.S. (Keep It Smooth Shaven).

Guys, women want you to shave more. Here's the proof.

For Gillette.com, we created a few videos of Tampa Bay Running Back Doug Martin talking about his sensitive skin, and how Gillette can help.

The leading HIV medication on the market is a single pill, taken once a day. Our medication is taken twice a day, but can offer fewer side effects. So the convenience of taking one pill a day is worth nothing if you don't feel good and can't live your life the way you want.

As part of the launch of the newly merged company, we created a series of case study-like print ads showcasing Alcatel-Lucent's advanced wireless technology.

It might not be sexy, but whole life insurance is actually one of the smartest long-term investments you can make.

I led a company-wide rebranding effort that included redesigning and rewriting the web site for Guardian Life.

The Living Balance Sheet.com is an online financial management tool provided by Guardian Life. We created a web site with lead generation and tracking capabilities, as well as a robust social media presence.

The Hughes business to business site is constantly being updated with new products, solutions and services, targeted to unique vertical industries.